Puretek Group had the privilege of collaborating with the iconic Alvin Ailey Dance Studio to enhance their lobby space with an awe-inspiring color-changing lights setup. The project aimed to create a captivating atmosphere that would leave a lasting impression on visitors and patrons from the moment they stepped into the studio.

The impact was immediate, elevating the overall ambiance of the studio. Visitors were captivated by the interplay of colors, enhancing their anticipation for the incredible artistic brilliance they were about to witness. The color-changing lights not only complemented performances but also became an attraction in themselves, enhancing the overall visitor experience.

Through this transformative project, Puretek Group and Alvin Ailey Dance Studio continue to inspire and captivate, leaving a lasting mark on the world of dance and artistry.

New York

Summer ’23


Energy Conservation & Supply



Project Video

Project Solutions


1)  As the home of the world-famous Alvin Ailey Dance Company, the new lighting needed to provide high-quality illumination with professional-grade artistic effects.

2)  The system had to be wireless as running control wiring was not an option.

3)   In order to accommodate a busy and rapidly changing performance schedule as well as special events & holidays, the process of creating new scenes and animations was required to be simple.

The Solution:

Professional-grade Acolyte strip lighting was installed in the two alcoves above the elevators in the main levels of the Alvin Ailey Dance Studio to provide indirect RGBW accent lighting capable of vivid static scenes and dynamic animations. The lighting system was outfitted with a Casambi-enable controls protocol via McWong hardware components. A controls kiosk was installed in the local staff-only security room to provide one-touch access to presets as well as to act as a gateway device to enable the remote creation of scenes, animations, and schedules by PureTek designers. To empower local staff, system training was provided to instruct how to adjust colors, create automated schedules, and create dynamic effects and animations.

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